Blogging is the heartbeat of all winning content marketing strategies
For small and medium-sized businesses, blogging should be an integral part of your marketing strategy. It’s a great way to connect with your target market and grow a list of warm leads. You know that people and businesses who read your blog are interested in you, your services and products.
Blogging is also highly cost-effective, with an ROI that kicks other marketing methods into touch. You could pay the same amount of money for an ad in a local newspaper as you do for a professionally written blog post. The ad becomes chip paper within a couple of days. The blog remains a marketing tool for eternity.
Here are six reasons why the most successful small and medium-sized enterprises are those that blog:
1. Business blogging helps your website to perform 434% better
According to TechClient, a website with a regularly updated blog has a 434% better chance of being ranked highly by search engines. Your target market will find you more easily and more regularly.
2. B2B blogs encourage 67% more leads than non-bloggers
When you publish content that is interesting, informative, and inspiring, you get more leads. Others see you as a trusted subject authority. Your blog helps guide interested visitors through the customer journey, to a point where they become a red hot lead. According to HubSpot, B2B marketers who use blogs as an integral part of their content marketing strategy get 67% more leads than those who don’t.
3. Businesses that blog double their results from email marketing campaigns
Blogs communicate to potential clients. Get your blog working with your email marketing campaigns, and you are likely to see positive results double (via HubSpot).
4. 8 out of 10 consumers trust companies who blog
In a study run by BlogHer, 81% of US online consumers said they trusted blogs as a source of advice and information. People and businesses search for solutions to their problems. Your blog is an ideal medium to connect with them and provide options, stories of your customer’s experiences, and the information they are searching for. Every time you do so, your rating with them moves up a notch. They take one step closer to becoming a new customer.
5. 7 out of 10 marketers say content is superior to direct mail
You know all that junk mail that comes through the door? The stuff that’s addressed to you, even. Well, it appears that savvy marketers understand that much of it is wasted. The Custom Content Council found that 69% of marketers believe that delivering valuable content is more important. Only after this should you hit prospects with direct offers.
6. SMEs that blog get 126% more leads than those that don’t
If you think that blogging is a waste of time, money, and effort for your SME, think again. Blogging drives traffic to your website. Blog statistics give you an instant insight into what is important to your target audience. Blogs keep you and your customers connected. Just some of the reasons why SMEs that blog consistently get 126% more leads than those who don’t. (Source: Think Creative.)
Don’t know where to start with your business blog?
Your hard work, effort, investment and commitment deserve to be rewarded. If you’re not blogging, or aren’t seeing at least the average results shown by the above statistics, email me today for your free copy of my eBook “How to Write Engaging Blog Posts and Grow Your Online Audience”. I’ll reply personally and attach my eBook for you.
Because quality content matters,