If You Pay Average Freelance Copywriter Rates Will You Get Value for Money?

ValueWherever you look, you’ll see references to averages. Stock markets, house prices, inflation rates, the performance of sports teams… you get the picture. Averages are used to benchmark. When an organisation wants to hire a copywriter to provide business content – perhaps to drive sales or keep customers informed of new services – it’s natural that the person controlling the purse strings will want to know about average freelance copywriter rates. Continue reading If You Pay Average Freelance Copywriter Rates Will You Get Value for Money?

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Why it makes sense to hire copywriters who offer freelance writing rates per word

I’m often asked why I price work at freelance writing rates per word rather than by the hour. The answer is because it’s better for me and better for the client. If you’re like most clients, the idea of piecework is alien to you. After all, you probably pay your employees by the hour, and very likely pay other contractors by the hour, too. Yet you’re also used to paying for other things on a piecework basis. Think about it – window cleaning, for example. Or a car service, or a valet.

So, what benefits do you gain by paying a rate per word rather than an hourly rate? Continue reading Why it makes sense to hire copywriters who offer freelance writing rates per word

11 Essential elements that help small business blogs crush their competition

Why small businesses use business blogs

Blogging tips for small businesses to take on the big boys

If you haven’t got a business blog, or your blogging isn’t hitting the heights you expected it to, then you definitely need to read this article for small businesses. When you get your blogging right, it could prove to be the most cost-effective marketing tool in your armoury. Get it wrong, and it’s time and money wasted.

A great business blog can drive traffic to your website, introduce you and your products to new markets, establish your credentials as a subject expert, and increase sales. Every single blogpost you write should have the potential to do all this for you time and again – pretty much forever. It’s not like a newspaper or radio advert that disappears as soon as it’s been published or broadcast. For smaller businesses, it really is possible to compete with the big boys thanks to the global reach on the world wide web.

In this post, you’ll learn the elements your blog posts need to make them leap off the page and into your visitors’ memory banks. Continue reading 11 Essential elements that help small business blogs crush their competition

Wow, You’re a Copywriter…. What is it You Do Again?

When someone asks me what I do, I usually tell them that I’m a freelance writer. After all, that’s what I am. If I say I’m a copywriter, I’m always asked later in the conversation what it is that I actually do. So I thought I’d write this post to explain in a little more detail what it is that freelance copywriters do for their clients. Continue reading Wow, You’re a Copywriter…. What is it You Do Again?