SEO, inbound and outbound content marketing for small business blogs

business blog marketing

Blog marketing is changing in favour of savvy small businesses

When you start blogging for your business, you might concentrate on SEO – search engine optimisation. And that probably means you’re going to work hard on figuring out what keywords you should use to increase the results from inbound marketing. Whatever that is. But you’ve also heard that outbound content marketing is the strategy to produce real results. What’s the truth?

Here, you’ll learn about SEO, inbound and outbound content marketing, and keywords. You’ll also learn how they mesh together, and a few outbound marketing tactics you can use to increase ROI. Continue reading SEO, inbound and outbound content marketing for small business blogs

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